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Magna Trial Finds Consumers Hold Brands Responsible When Ads Don’t Align With Content

The brand safety of advertising content adjacencies is far from a new issue for the ad industry, but a new study by IPG Mediabrands Magna unit and contextual analytics firm Channel Factory takes a consumer perspective and finds that the “misalignment” of an ad with its surrounding content can be a real turnoff, especially among younger adult consumers and especially for content.

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About the Author: John Froebel

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